THIS was a start up that came to Lead Off Studio with an idea they started developing as an advertising project in graduate school: Modernizing theĀ Miswak, an ancient and natural tool for brushing teeth. Lead Off guided THIS's Cutter Case idea into a real product, providing full service Industrial Design and Engineering including managing the manufacturing phases. We helped the start up take their idea from mock-up advertisements into a beautiful, functional, product that is shipping today.
Below: Original advertisements and design from THIS done as the founder's grad school project.
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